The Uses and Gratifications Model

This model suggests that violent images in text actually is helpful rather than harmful. Specifically audiences act out their violent impulses through consumption of media violence and are therefore less likely to be violent in reality. However it is still unclear that there is any links between violent acts and consumptions of media. This model is opposite to the Effects Model because we USE the text rather than the text using us (active not passive).

We use the media texts to gratify needs for:

• Diversion
• Escapism
• Information
• Pleasure
• To compare
• Learn
• Relaxation
• Emotional satisfaction
• Aggression

This theory is controversial because it states violent images help people. 

Magazine Advert Analysis

Here, is a real example of a magazine advert. although it is not 'Indie rock' it will still give us some ideas on how to lay it out and what to include etc. This one for Wretch 32 is very effective as it has a clear image of the artist and therefore the fact that its Wretch 32 stands out straight away due to him being a recognisable star. Also it has the same of the CD being advertised and again it is very clear. Furthermore the colour theme in this is constant and go well; Black, white and blue.