This section relates to the model of the media, which is that institutions create texts which is then consumed by the audience which make a financial transaction with the institutions. Audiences choose to consume certain texts of their choice due to entertainment value, a personal interest, or to learn. These texts are consumed by watching, reading, listening or interacting. For example, television, newspapers, radio, and gaming. When audiences consume texts, it can form or change opinions or influence an individual, to the point of indoctrination.
There are three theories of audience that can be applied to help understand the relationship between texts and audience.
1. The Effects Model or the Hyperdermic Model
2. The uses and Gratifications Model
3. Reception Theory
I am going to write about each of these theories in an individual post later on the blog.
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