Evaluation Question 2 - How effective is the combination of your main product and ancillary texts (Digipak and Magazine Advert)?

To go with our music video, we also had to create a six panel digipak and a magazine advert. We had to imagine that the music video was really going out and therefore the digipak and magazine advert had to look as professional as possible and had to appeal to the target audience. To give to our audience an idea of what our band and song are like, we kept elements in all three products similar, as shown below. 


Font
As you can see, we have used very similar fonts on all three products. We did this to maintain our running theme of urban music and we feel the font reflects this image as it is 'graffiti' like. We got the fonts from a website called dafonts.com and experimented with a number of various combinations, but used slightly varying fonts on each to provide each product with individuality at the same time as being part of the overall project.

Brick Wall
The brick wall is perhaps the most obvious aspect which runs throughout the products, and we used the exact same picture for both ancillary products, both of which mirror the one we used in the chorus of the song in the video. This is directly associated with the urban indie feel we tried to portray, and is what inspired us to use graffiti-styled fonts. Even the picture of the band that we took for the digipak we used a brick wall as the background. This provides the audience with a vivid association between the three products, the band and the song.

The Boys
There is one individual screen shot/picture that we aimed to have as the aspect of the product overall which the audience will remember and use as a point of recognition for the song and video. It is the main shot of the chorus, and was our first idea when producing the video. It is included on all three products, but in different ways, to keep the audience interested in the different methods of display, but at the same time for it to make a repeated impression.

Digipak

Magazine Advert

Digipak Front Cover

Music Video

AUDIENCE FEEDBACK

We have also taken into account the opinions of what we consider to be out target audience, to find out if we achieved what we wanted to, in terms of the ancillary products. We did this through an interview which can be seen below. The results we gathered suggests that we have produced effective products.